Malaysia
Malaysia is a country in South-East
Asia, located partly on a peninsula of the Asian mainland
and partly on the northern third of the island of Borneo. West Malaysia shares a border
with Thailand, is connected by a causeway and a bridge (Malaysia-Singapore Second Link) to the island state of Singapore, and has coastlines on the South China Sea and the Straits of Malacca. East Malaysia (Borneo) shares
borders with Brunei and Indonesia.
The country is ranked as the 9th most visited place in the world.
In an effort to diversify the economy and make Malaysia’s economy less
dependent on exports the government has pushed to increase tourism in Malaysia.
As a result tourism has become Malaysia’s third largest source of income from
foreign exchange, and accounted
for 7% of Malaysia's economy as of 2005.
The government agency in charge of promoting tourism in Malaysia is Tourism
Malaysia or the Malaysia Tourism Promotion Board (MTPB). On 20 May 1987, the Ministry
of Culture, Arts and Tourism (MOCAT) was established and TDC moved to this new
ministry. TDC existed from 1972 to 1992, when it became the Malaysia Tourism
Promotion Board (MTPB), through the Malaysia Tourism Promotion Board Act, 1992.
Its vision is to make the tourism industry a
prime
contributor to the socio-economic development of the nation, and aims
to market Malaysia as a premier destination of excellence in the region.
Tourism Malaysia now has 34 overseas and 11 marketing representative offices.
In 1999, Malaysia launched a worldwide marketing campaign called
"Malaysia, Truly Asia" which was largely successful in bringing in
over 7.4 million tourists. The extra
revenue recently generated by tourism helped the country’s economy during the
economic crisis of 2008. However, it is mainly Malaysia’s heavy government
regulation of the economy which enabled it to be barely affected by the recent
2008 global economic crisis. In recent years
tourism has been threatened by the negative effects of the growing industrial
economy. Due to the large amounts of air and water pollution along with
deforestation, tourism has decreased in affected areas
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