Tourism in Pakistan has been stated by the Lonely Planet magazine as
being the tourism industry's "next big thing". Pakistan, with its diverse cultures, people and landscapes attracted
1 million tourists in 2012
Pakistan's tourism industry
was in its heyday during the 1970s when the country received unprecedented
amounts of foreign tourists, thanks to the Hippie trail. The main destinations of
choice for these tourists were the Khyber Pass,Peshawar, Karachi, Lahore, Swat and Rawalpindi
The country's attraction range from the ruin of the Indus Valley Civilization such as Mohenjo-daro, Harappa and Taxila, to the Himalayan hill stations, which attract those interested in winter
sports. Pakistan is home to several mountain peaks over 7000 m,
which attracts adventurers and mountaineers from around the world, especially K2. The north part
of Pakistan has many old fortresses, ancient architecture and the Hunza and Chitral
valley, home to small pre-Islamic Animist Kalashacommunity. The romance of the historic Khyber Pakhtunkhwa province is
timeless and legendary, Punjab province has the site of Alexander's battle on the Jhelum River and the historic
city Lahore, Pakistan's cultural capital, with many examples of Mughal architecture such as Badshahi
Masjid, Shalimar Gardens, Tomb of
Jahangir and the Lahore Fort. Before the Global economic crisis Pakistan received more than 500,000
tourists annually. However, this
number has now come down to near zero figures since 2008 due to instability in
the country and many countries declaring Pakistan as unsafe and dangerous to
visit.
In 2009, The World Economic Forum's Travel & Tourism Competitiveness
Report ranked Pakistan as one of the top 25% tourist destinations for its World
Heritage sites. Ranging from mangroves in the South, to the 5,000-year-old
cities of theIndus Valley Civilization which included Mohenjo-daro and Harappa.
Pakistan is such a diverse region, it is the center of various religions
and settlements long before the creation of the nation that exists today.
Today, Pakistan is formed of four large provinces – Sindh, Punjab, Khyber Pakhtunkhwa, Balochistanand four territories – Islamabad Capital Territory, Federally Administered Tribal
Areas, Azad Jammu and Kashmir and Gilgit-Baltistan. The cultural and physical diversity of Pakistan has developed the country
into a tourist hot spot for foreign travellers as well as adventurers.

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